Siz değerli misafirlerimize Türkü Kervanı harika bir müzik ziyafeti sunan Türkü Kervanı dinletmek için kuruldu.

7 Şubat 2008 Perşembe

Sağlıklıksız Beslenme Kalbi Hızlı Yaşlandırıyor.

100 ülkeden toplam 189 kalp vakfı ve kardiyologlar topluluğunu bünyesinde barındıran Dünya Kalp Federasyonu bu yılki etkinliklerde, Kalbiniz Ne Kadar Genç? sloganını benimsendi.
Dünya Kalp Günü nedeniyle çeşitli ülkelerde bu çerçevede sağlık kontrolleri, yürüyüş ve koşular, bilimsel toplantılar, sergi, konser ve spor turnuvaları düzenlenecek.

Katılımcılardan da Kalbiniz Ne Kadar Genç? sorusunun yanıtını düşünmeleri istenecek. Dünya şampiyonu olan İtalya futbol takımının kaptanı Fabio Cannavaro da kampanyaya destek veriyor.

Cannavaro kampanya çerçevesinde yaptığı açıklamada, Sağlıklı beslenme ve düzenli egzersizler, hem kalbimi genç, hem de kariyerimi uzun tutuyor dedi. Dünya Kalp Federasyonunun açıklamasına göre fiziksel hareketsizlik, sağlıksız beslenme ve tütün kullanımı gibi sorunları yoluna koymak, bir kişinin kalp hastalığı riskini yüzde 80 oranında azaltabiliyor. Bu konuda dikkatli olmamak ise kalbi daha hızlı yaşlandırıyor.

Kalp hastalıkları dünyadaki bir numaralı ölüm nedeni. Her yıl 17,5 milyon kişi kalp hastalığı ve kalp krizinden ölüyor. Her hafta 1 saat koşmak bile, kalp hastalığı riskini yüzde 42 oranında azaltabiliyor.

Kalp Krizinden Nasıl Korunulur?

Kalp ve damar hastalarının, egzersiz sayesinde ve stresi azaltarak kalp krizi riskini en düşük seviyeye indirebileceği bildirildi.

ABD’nin Kuzey Carolina eyaletindeki Duke Üniversitesi Tıbbi Araştırma Merkezi tarafınca yürütülen bir araştırmada, spor yapan ve rahatlama seanslarına katılan kalp ve damar hastalarının, kalp krizi tehlikesinin azalmasını sağladığı belirlendi.

kalp krizi

Amerikan Tıp Derneği’nin dergisi JAMA’da bugün yayımlanan araştırma sonuçlarında, kalp ve damar hastası 40-84 yaşlarında 92 erkek ve 42 kadın gözlendi.

Araştırmada hastaların üçte birine rutin tıbbi tedavi uygulanırken, üçte biri rutin tedavinin yanı sıra 4 ay boyunca haftada üç kez 35 dakika boyunca uzman denetiminde aerobik yaptı.

Araştırmaya katılan diğer hasta grubuna ise tüm bunlara ek olarak 4 ay boyunca haftada 1,5 saat stres azaltma seansı uygulandı.

Araştırma sonunda, egzersiz ve rahatlama seansı yapan hastaların, diğer iki gruba oranla daha fazla güçlendiği ve kalp-damar risk belirleyicilerinin belirgin şekilde iyileştiği tespit edildi.

Optimization

by: Rob Sullivan
The Good and the Bad of SEO � From Googles Mouth!


I recently had the opportunity to ask questions of some Google staffers. There were some questions I felt I needed to get verification on, so when I had the opportunity via a conference call I took it.

In this article I highlight some of the points made during the call so you know what Google thinks.


You know its bad when you take time from your holidays to come into work to attend a conference call. But that�s what I did a few weeks ago. You see I had to because I was going to have the opportunity to ask some Google employees specific questions on things that I�d been pretty sure about, but wanted to hear it right from the horses mouth.

The call lasted less than an hour, but in that time I found that there were many things I figured were indeed true. So lets start with the most obvious:

Is PageRank still important?

The short answer is yes � PageRank has always been important to Google. Naturally they couldn�t go into details but it is as I suspected. Google still uses the algorithm to help determine rankings. Where it falls in the algo mix, though, is up for speculation. My feeling however is that they�ve simply moved where the PageRank value is applied in the grand scheme of things. If you want to know what I think, be sure to read this article.

Are dynamic URLs bad?

Google says that a dynamic URL with 2 parameters �should� get indexed. When we pressed a bit on the issue we also found that URLs themselves don�t contribute too much to the overall ranking algorithms. In other words, a page named Page1.asp will likely perform as well as Keyword.asp.

The whole variable thing shouldn�t come as a surprise. It is true that Google will indeed index dynamic URLs and I�ve seen sites with as many as 4 variables get indexed. The difference however is that in almost all cases I�ve seen the static URLs outrank the dynamic URLs especially in highly competitive or even moderately competitive keyword spaces.

Is URL rewriting OK in Google�s eyes?

Again, the answer is yes, provided the URLs aren�t too long. While the length of the URL isn�t necessarily an issue, if they get extremely long they can cause problems.

In my experience, long rewritten URLs perform just fine. The important thing is the content on the page.

That was a common theme throughout the call � content is king. Sure optimized meta tags, effective interlinking and externalizing JavaScript all help, but in the end if the content isn�t there the site won�t do well.

Do you need to use the Google Sitemap tool?

If your site is already getting crawled effectively by Google you do not need to use the Google sitemap submission tool.

The sitemap submission tool was created by Google to provide a way for sites which normally do not get crawled effectively to now become indexed by Google.

My feeling here is that if you MUST use the Google sitemap to get your site indexed then you have some serious architectural issues to solve.

In other words, just because your pages get indexed via the sitemap doesn�t mean they will rank. In fact I�d bet you that they won�t rank because of those technical issues I mentioned above.

Here I�d recommend getting a free tool like Xenu and spider your site yourself. If Xenu has problems then you can almost be assured of Googlebot crawling problems. The nice thing with Xenu is that it can help you find those problems, such as broken links, so that you can fix them.

Once your site becomes fully crawlable by Xenu I can almost guarantee you that it will be crawlable and indexable by the major search engine spiders.

Does clean code make that much of a difference?

Again, the answer is yes. By externalizing any code you can and cleaning up things like tables you can greatly improve your site.

First, externalizing JavaScript and CSS helps reduce code bloat which makes the visible text more important. Your keyword density goes up which makes the page more authoritative.

Similarly, minimizing the use of tables also helps reduce the HTML to text ratio, making the text that much more important.

Also, as a tip, your visible text should appear as close to the top of your HTML code as possible. Sometimes this is difficult, however, as elements like top and left navigation appear first in the HTML. If this is the case, consider using CSS to reposition the text and those elements appropriately.

Do Keywords in the domain name harm or help you?

The short answer is neither. However too many keywords in a domain can set off flags for review. In other words blue-widgets.com won�t hurt you but discount-and-cheap-blue-and-red-widgets.com will likely raise flags and trigger a review.

Page naming follows similar rules � while you can use keywords as page names, it doesn�t necessarily help (as I mentioned above) further, long names can cause reviews which will delay indexing.

How many links should you have on your sitemap?

Google recommends 100 links per page.

While I�ve seen pages with more links get indexed, it appears that it takes much longer. In other words, the first 100 links will get indexed right away, however it can take a few more months for Google to identify and follow any links greater than 100.

If your site is larger than 100 pages (as many are today) consider splitting up your sitemap into multiple pages which interlink with each other, or create a directory structure within your sitemap. This way you can have multiple sitemaps that are logically organized and will allow for complete indexing of your site.

Can Googlebot follow links in Flash or JavaScript

While Googlebot can identify links in JavaScript, it cannot follow those links. Nor can it follow links in Flash.

Therefore I recommend having your links elsewhere on the page. It is OK to have links in flash or JavaScript but you need to account for the crawlers not finding them. Therefore the use of a sitemap can help get those links found and crawled.

As alternatives I know there are menus which use JavaScript and CSS to output a very similar looking navigation system to what you commonly see with JavaScript navigation yet uses static hyperlinks which crawlers can follow. Therefore do a little research and you should be able to find a spiderable alternative to whatever type of navigation your site currently has.

Overall, while I didn�t learn anything earth shattering, it was good to get validation �from the horses mouth� so to speak.

I guess it just goes to show you that there is enough information out there on the forums and blogs. The question becomes determine which of that information is valid and which isn�t. But that, I�m afraid, usually comes with time and experience.

About the author:
About the author:
Rob Sullivan - SEO Specialist and Internet Marketing Consultant. Any reproduction of this article needs to have an html link pointing to http://www.textlinkbrokers.com

Search Engine Copywriting Explained

by: Daniel Chow
Copywriting in the world of marketing has always been an expensive process and the main aim of the copy is to attract the reader attention and lure him into buying a product or using a particular service. Copywriting in the online world has pretty much the same meaning, but I believe it is slightly difficult, as here the main aim is to not only grab the readers attention but in order to make it more effective, it is also important to make the copy rank well in the search engines, so that the targeted audience actually get to read it.

Search engine copywriting refers to the process, where a copy is written in a way, where it not only reads well to the reader, but also repeats specific target �keywords?within the text, in order for that copy (webpage) to rank well in search engines for those keywords.

Copywriting experts believe it is ideal to have around 300 words on a page with one or two targeted search terms cleverly placed within the text a few times. Along with the text, it is also important to optimize other elements on the page such as the title text, headings, description and keyword tags, and alt text.

Advantages and Disadvantages of SEO Copywriting

Advantages
Long term Rankings: It is believed that this method helps in maintaining SEO rankings for much longer as compared to other optimization techniques, even when search engines change their algorithms. Although many search engine optimization experts believe that this is a myth.


Quality Content: It not only helps in the optimization process, but also helps to have quality and well written content on your website, which is likely to get you returned visitors or referrals.

Disadvantages
Works for Less Competitive Search Terms: It is believed that this technique works best for less competitive search terms. Competitive search terms refer to highly searched keywords such as sex, insurance, credit cards, cars, etc. Although this can aid the optimization process for highly competitive search terms too, but to be competitive other more robust optimization techniques will also be needed.

Does not work for all Sites: Many sites cannot accommodate enough text on them, for e.g. it can be difficult to optimize certain pages/sites which have too many graphics, flash, etc. and little space for content. Many webmasters are not willing to alter the text, as it may affect the aesthetic appeal of the site.

Expensive Process: Search engine copywriters are expensive people, and hence this whole process can be very expensive. They usually charge on per page basis, and the total expense largely depends on how many pages are to be optimized and the number of keywords being targeted. Another reason why it can be expensive is that you have to depend on the copywriter for all further changes to that page, and hence it can become a permanent expense. Making alterations to that page yourself, unless you know exactly what you are doing, can ruin the optimization of that particular page.


About the author:
Article by SEO Assistance
Search Engine Copywriting Explained ? SEOAssistance.com

Creative Search Engine Optimization - A Case Study

by: Halstatt Pires
Search engine optimization this and search engine optimization that. You read and hear about it all day, but what about your site? While there are plenty of articles providing useful information, this article shows you how a real world example met with success. The point of this article is to emphasize creativity when approaching tough optimization situations.

Problems for BusinessTaxRecovery.com

In November of 2004, our firm took on the seo marketing for BusinessTaxRecovery.com. The site was being promoted through offline activities and pay-per-click campaigns. No effort had been made to achieve high rankings in Google, Yahoo or MSN.

Keyword analysis revealed that combinations of the root keywords, �business� and �tax� were going to be difficult to attack. The primary problem concerned government agencies with web sites. The IRS site, for instance, had roughly 9,680 inbound links and an absolute ton of content. State agencies weren�t far behind. The California tax agency site had roughly 7,000 inbound links and, again, tons of content.

For a final nail in the coffin, the client informed us the business was cyclical with the busiest months being January through April when people focused on taxes. The site absolutely had to rank highly during this period. We had two months to achieve results.

Gulp!

The Solution for BusinessTaxRecovery.com � 140,000 Hits

After staring at a Salvador Dali painting for a few hours, we came up with a solution. It involved a combination of internal site page focus, meta tag optimization, link exchange and massive article promotion. The results produced 145,828 hits from January through April, with only 5,000 coming from the pay-per-click program.

The first step was to change the focus of the site from the home page to the article page. Jumping the tax agency sites on keywords such as business tax and taxes was impossible in two months, so we didn�t even try. Instead, we decided to focus on the keyword phrase �business tax articles� and bring people into the site through the article page. Meta tags were optimized and a link exchange program undertaken. The key to campaign, however, was a strong article promotion campaign.

Since taxes are confusing, it seemed obvious that an article campaign focusing on tax information would meet with success. Boy, did it. Approximately 35 articles were written, published and submitted to article directories. Since the articles were timely, they were snapped up and published. The articles produced direct traffic to the site as well as numerous inbound links because of the link created in the article byline.

As for the search engines, we focused on everything but Google. We expected nothing from Google because the major content and meta tag changes would take six to eight months to show results per the usual practices of Google. In reality, it didn�t matter. The Yahoo and MSN search engines produced big time.

In mid-January, the site went to number 1 on MSN under �business tax articles.� By the end of January, Yahoo was also listing it as number 1. MSN started listing it at number 1 for �tax articles� in February. The combination of these listings produced a significant amount of traffic, conversions and a very happy client.

Can we go on cruise control now? No! With the end of the tax season, the traffic to the articles page of the site has dropped by 75%. Nobody is looking for tax information after April 15th, so this is hardly surprising. The promotion of the article page was simply a short-term solution to a difficult situation. While it should produce traffic during the first quarter of each subsequent year, it is not a year-around solution.

Over the next six months, we will focus on the long-term goal of jumping over the tax agency sites for keywords such as �business taxes�, etc. It is going to take a lot of patience, but will eventually produce a significant amount of business for the client.

Creativity is often the key to conquering seo situations. Blindly slapping up new meta tags and links isn�t always the best answer. Sometimes, a little pre-emptive consideration can yield amazing results.

It did in this case.

About the author:
Halstatt Pires is with MarketingTitan.com- an Internet marketing and advertising company. To read more marketing articles, visit MarketingTitan.com

5 Steps to Get Top 10 Website Search Engine Rank

by: David Wang

1. Step One: Select right keyword for web SEO Optimization.
You must choose your keywords carefully. This is the most important step of the SEO. Wrong or ineffective keywords mean invalid keyword optimization. You should find popular keywords and phrases related to your business, then know search popularity and competition number of every keywords. The keywords with more popularity and less competition will be your targeted keyword phrases.

Resources:

Best Promotion Keywords - http://www.websitepromotionsoft.com/bestpromotionkeyword.html
Overture - http://inventory.overture.com/d/searchinventory/suggestion/
Google - https://adwords.google.com/select/main?cmd=KeywordSandbox


2. Step Two: Optimize your website ranking factors.

Once you have finished keyword analysis and selected specified keywords, you should optimize your web site to improve search engine position. The important ranking factors including website title tags, description tags, meta keyword tags, heading text, link url, link text, image alt, comment and web page body text.

Every keyword frequency, weight, size, prominence
and proximity all affect the ranking. You should optimize all these factors carefully. The top 10 ranking website content and ranking factors will give your more help.

Resources:
Web Optimization Angel - http://www.websitepromotionsoft.com/weboptimizationangel.html
WebPositionGold - http://www.webposition.com/d2.pl?r=TBI-55EC&FN=download.htm



3. Step Three: Submit url to search engines directories.

After search engine optimization page design, Submiting all your web sites to Google, Yahoo, MSN, DMOZ and the other major engines. Manual free submit url is recommend. At
http://www.websitepromotionsoft.com/submit-url-free.html you can find top 588 search engine list with homepage, submit url address, alexa rank, google page rank, google inbound links and google including site pages.

Resources:
search engine PageRank order list - http://www.websitepromotionsoft.com/search-engine-list-page-rank.html




4 .Step Four: Link Exchange and Manager.

Link popularity is the total number of websites that link to your web site, and is an extremely important method of improving your site's relevancy and position as many engines are using
this information as a ranking criterion. Both the quantity and quality of link popularity is important. The best links are "relevant" links from web pages related to your keyword or topic.

Resources:
External Link Promotion - http://www.websitepromotionsoft.com/external-link-promotion.html




5. Step Five: Monitoring and ReOptimizing.

Often checking your website search engine position of your targeted keywords, if not satisfied with optimization ranking results, you should do more SEO to achieve higher search engines ranking position.


Resources:
Agent Web Ranking - http://www.softwarekey.com/products/info.asp?A=31147


About the author:
David Wang: SEO Expert with 6 year experience in search engine optimization website promotion. See more seo optimization tool from http://www.1-web-site-search-engine-optimization.com/5steps-seo.html

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